Give Gong the full context of every SugarAI deal

CRM Connect, a managed integration by RevOps Sherpas, keeps your SugarAI data — accounts, contacts, leads, deals, and more — flowing into Gong, and writes Gong's call summaries and activity back into SugarAI. Both systems stay current, every conversation lands against the right deal, and your reps stay focused on selling instead of reconciling records.

Try it risk-free — start a two-week trial and see the value before you commit.

Why CRM Connect

• One aligned revenue system: Pair Gong's coaching and deal intelligence with SugarAI as your system of record — no gaps, no guesswork.
• True bi-directional sync: Accounts, contacts, leads, deals, users, and stages flow from SugarAI into Gong, while Gong call summaries and activity flow back into SugarAI.
• Fresh data every 15 minutes: Automatic syncs keep both platforms current, so a pipeline change in one shows up in the other — fast.
• You control the field mapping: Choose exactly which SugarAI fields land in Gong. Keep your data model clean, focused, and free of clutter.

What Your Team Gains

• Sharper decisions: Consistent, dependable data across both platforms means more accurate deal reviews and smarter execution.
• A complete view of the pipeline: Combine SugarAI's CRM record with Gong's conversation intelligence for a clearer read on pipeline health and deal momentum.
• More time to sell: Cut the manual logging and context-switching that drain rep productivity.

⚙️ How It Works

Setup is quick, secure, and built on industry-standard OAuth with a least-privilege access model.

1. Initiate: Contact RevOps Sherpas to kick off your installation and two-week trial.
2. Authenticate: Securely connect SugarAI and Gong via OAuth.
3. Map fields: Select the exact SugarAI fields you want to sync into Gong.
4. Go live: Validate the connection and watch your data align — automatically, every 15 minutes.

Pricing

CRM Connect has two components: - Annual subscription: $360 per Gong Foundation user, with volume-based pricing — per-user cost decreases at higher user counts. - One-time implementation fee: $500–$750.

A $5,000 annual minimum spend applies.

CRM Connect is fully managed by RevOps Sherpas — we handle setup, monitoring, and ongoing maintenance.